Art direction represents the culmination of how I see, seek, and execute on a grand scale. In this role, my capabilities as an artist, designer, and strategist merge to balance spatial storytelling with graphic precision. Serving as the creative lead for 111 Minna Gallery for nearly ten years, I personally developed the original creative concepts for our extensive exhibition programming. I then oversaw the complete execution of these visions, directing everything from physical floor plan layouts to promotional materials and large-format installations. This work is about directing the overall mood, guiding creative execution, and ensuring absolute conceptual clarity to safeguard brand identity. My diverse background allows me to lead with a deep understanding of both the fine art process and the precision required for immersive, high-end commercial experiences.
Full Page Branding Ad for 25th Anniversary | San Francisco Arts Quarterly (Image Sourced from Personal Photography Collection Shot at Abu Simbel, Egypt)
Full Page Ad Design | Hi-Fructose Magazine
Marketing Assets
Two-Page Spread Design | Juxtapoz Magazine
Marketing Assets
Postcard Invitations
Postcard Invitations
Promotional Materials
Promotional Materials
Postcard Invitations
Marketing Assets
Marketing Assets
Promotional Materials
Promotional Materials
Two-Page Branding Ad | SFAQ
Marketing Assets
Promotional Materials
Promotional Materials
Marketing Assets
Marketing Assets
Promotional Materials
Promotional Materials
Promotional Materials
Marketing Assets
Marketing Assets
Marketing Assets
Promotional Materials
Promotional Materials
Postcard Invitations
Full Page Ad | Hi-Fructose Magazine
Marketing Assets